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favorite this post Marketing Specialist - MARKE01183-00001 (Sacramento, CA) hide this posting unhide

compensation: Open
employment type: full-time


Holt of California is proud to be part of the elite group of Caterpillar dealers worldwide. The "Caterpillar" name originated in 1904 by inventor Benjamin Holt in Stockton, CA. Today, Caterpillar Inc. is headquartered in Peoria, Illinois and is a Fortune 100 Company. At Holt of California, we provide jobs for approximately 700 employees working to bring equipment solutions for the diverse needs of our customers. We sell and service a wide-variety of equipment including: Large and Small Construction Tractors, Agricultural Equipment, Forklifts, Racking Systems, Telescopic Handlers, Prime and Stand-by-Power Generation, UPS Systems and On-Highway Truck Engines. In addition, we rent Caterpillar and Other Preferred Manufactured Equipment for contractors.


  • Define, implement, and maintain a corporate wide process to collect, qualify, and distribute all inbound leads from various campaigns and channels in order to convert to sales ready opportunities.
  • Demonstrate effective understanding of targeted audiences including industry knowledge, key business issues and industry trends along with an understanding of Holt's product and service offerings.
  • Nurture valuable relationships with customers to increase sales, by capitalizing on all opportunities and maximizing coverage
  • Work closely with Sales and Marketing to build and maintain an effective pipeline of leads in order to support revenue goals.
  • Manage CRM system for customer and sales lead updates
  • Provides CRM application training and support for all internal users.
  • Provide lead status updates to applicable parties including sales management, partners, suppliers, vendors etc.
  • Create and perform various outbound call campaigns around sales programs, specific events, or targets in addition to ongoing primary lead generation activities
  • Create and update dashboards for reporting of data
  • Other marketing duties as assigned

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.


  • 3 - 4 years: Job related experience.


  • Associates or better


  • Write Simple Instructions
  • Read Simple Instructions
  • Basic Computer Skills
  • Ability to add, subtract multiply and divide
  • Abiity to communicate effectively


  • Principals only. Recruiters, please don't contact this job poster.
  • do NOT contact us with unsolicited services or offers

post id: 6519619484


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